Gay Friendly Sandals Resorts

A penalty cost Google $ 4 million

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Penalizzazione di Google

This is the story of Ryan Abood, which departs from the traditional flower shop of the family - and after a year and a half of hard work - managed to create GourmetGiftBaskets.com , the third largest site of its niche and source of 80% of the sales of his company.

But one day Ryan woke up and discovered that Google had banned, and that he could be the end.

The November 11, 2008 I woke up at 6 and I did a Google search on my phone, as I do every morning. We are usually the first or second place for the main keywords of my field. But that day we were not anywhere. I opened my notebook, and we were not even in the first 1,000 results. What happened just before the best time for us when we usually do 40-60% of our turnover. E 'was really, really devastating.

We were not sure what had happened. From time to time, Google is a site disappear from its index - only algorithmically, forget about it for a few days. Some told me "You have suffered a temporary exclusion, or you've been penalized."

called the two companies that worked for my site's ranking. In the past, I myself was busy search engine optimization, but then we grew up, so I entrusted to outside firms for SEO. One of them admitted that he had bought for me link, and Google does not allow this practice.

Google has a form called "request for re-inclusion." Do not call it the "confessional" of Google. On the form I wrote: "These are the links that we bought, these are the ones that we have not bought. We know that we have violated your trust and we are taking steps to resolve it ".

At that time spent a lot of money on pay-per-click. Google will penalize the organic results, but allows you to buy ads. Meanwhile, cut inventories and maintained a lean and efficient corporate structure: the end cost us $ 2 million in sales in that winter, and another couple of million in 2009.

Before the penalty, we had a presence in social media at zero. There ponevamo towards social saying "it would be nice to have the time to do" . Today, as the link does not buy most of our business strategy, blogging about anything. We have more than 3,200 fans on Facebook. We use Twitter every day.

In March, we also got a manager specializing in "comparison shopping", a social media manager and a member marketing manager, and we also have someone who monitors our portfolio links. If someone interprets, erroneously, that a link has been bought, he takes away. We do not want trouble.

Until Google came Caffeine I do not know what position in the SERP occupied after having suffered the penalty. Caffeine was our "final loss" Now the site is back to the top of search engine.

Without the penalty from Google, we would not be anywhere near where we are now. You have two choices: you can hood and die, or you can grow by overcoming the obstacles.

Freely translated from "How Google Cost Me $ 4 Million .