The importance of a good Avatar: why you should not hide behind the logo
Tuesday, July 20, 2010
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www.kgo.it / blogviaThe importance of a good Avatar: why you should not hide behind the logo
wrote on July 20, 2010 - 15:58
by Luca Colli
A logo is basically a flag: graphically values, ideals and philosophies. Often, however, a flag can not do all the work alone. To inspire confidence and to better convey his message, he needed a leader and the leader for your business is you.
So put aside their shyness, because
support what you do by putting your face will help you gain the trust of your customers , making your brand more credible.
To win, you hope to get in the game
know exactly how, overseas, CEOs able to inspire consumer confidence in presenting their new products first hand. However, it could raise the question whether the same dynamics can also be applied in the beautiful country. As a psychological factor that crosses cultural and linguistic differences, the response can only be positive. Just think back briefly to the publicity that comes into our homes every day: we often get to seeCEO in situations more or less improbable, intent to sponsor their products.
The real pioneer in this art wasGiovanni Rana, who was able to enter the market with a higher quality product at a competitive price, but, equally important, was able to persuade Italians offering itself as a guarantor of the quality of the products . He could use a testimonial famous, but did not have the same impact: consumers know that mercenaries are able to promote either a telephone or a remedy for constipation in return for appropriate compensation. By publicizing its tortellini in person, instead, sent the message that believes in the goodness of his work and is willing to put himself into play .
I will not go beyond tell in this case history of success, why would exceed the scope of this post, but if I wanted to go into that I suggest reading "Pasta, Love and Dreams ", written by the Vice Rector of the University IULM Emanuele Invernizzi .
The hard task of an Avatar
So far we have evaluated the benefits in terms of general marketing, but how to apply this to your Web presence?The key is your
Avatar . The best use of that tiny little picture is the "secret" to convey your message more effectively credible and give a face to your company. The basic principle, however, does not change, you must use your own pictures . Whether it's corporate blog post, a comment on another blog or profile on socialnetwork , it is vital that you put on your face.
However, using different avatar will just disperse forces, confusing and fragmented perception of your identity on the web. In contrast, using the same, regardless of the service, you can create yourself an identity: all the efforts and actions, which appears on several fronts, will help define your image and with it to convey the message of your brand .
5 simple tips to improve your Avatar
As withGiovanni Rana, have a reassuring look and able to send the right message is key .
Whether we like to admit it or not,the first impression is what counts . However, you must have been lucky to have won the genetic lottery and the right face for the role. Just take some small steps so that your avatar to send the message you want and make a good impression.
Find a professional : Have you ever seen the difference between the official photos and those taken in secret to the VIPs? The shot right, the proper focus and proper lighting makes all the difference. A good image is able to make any interesting face and give him the right depth.
Report message : you're not doing a mug shot, you can not be perfectly front with wide eyes. Tries to be expressive, it sends a message (possibly positive) or at least try to appear enthusiastic and reassuring.
Clothes make the monaco , clothing is not just for cover, it also sends a lot of information about our personality, social status, lifestyle and mood. Try to wear something in keeping with the spirit of your brand, a full plaster cast is not indicated whether it represents a more youthful brand and sports. Also avoid covering the face with sunglasses, definitely give it a touch of star, but cover an important part as the eyes and then you make it hard to believe elusive.
A simple background : it is not necessary to have a white background, not the photo is for the license, but it is better to avoid too much detail chaotic background. The best solution is a neutral or monochrome (attentive to the psychological value of color), the more you can keep your company logo in the back.
Take a picture focused : In other words not to use a photo taken of celibacy goodbye to your brother, surely you jolly expression, but perhaps you're a bit 'too uninhibited. Instead of searching through the photos you already have an order that we can adapt, and make one specially designed for this purpose.
Not only Avatar
Avatar certainly plays the title role, but there is only him.
Have you ever thought of making a video tutorial? Not only can you explain how your product in a less tedious and more effective, but in doing so also show yourself, your expertise and your belief in your work.
In this case it is no longer a first impression, the desire to see the video already requires some interest, but it is a great way to strengthen the bond. There is not one of the most influential creator of a product to show how enthusiastically. In this way, the work started dall'Avarat will be brought forward from the video, where consumers can see and hear, thus increasing the perception of having to do with real people and not un'imperscrutabile company devoid of soul.
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